Our Vision
We believe the most important thing we can do today is work together to create positive futures—ones that are regenerative, inclusive, and built through collective action. The world is full of dystopian ideas, but no one wants to live in a dystopia. Instead of dwelling on what could go wrong, we focus on what can go right.
We created [y]our 2040, to make our
future tangible.
In 2019, an idea took root—a bold vision to host a regenerative ideas festival in Switzerland, bringing the world’s best ideas and people to the country while showcasing Switzerland to the world. It was an ambitious dream set out by Chris Luebkeman, who believed (and still believes) in designing a better future.
Soon after, Chris and Jonelle Simunich began collaborating, driven by a shared passion for innovation and meaningful change. They recognized that beyond challenges like climate change, resource depletion, and social divides, the greatest obstacle was a lack of belief that a positive future is possible. Rather than seeing these issues as barriers, they saw them as opportunities for action. Together, they are creating a platform where foresight meets action—one that sparks collaboration, ignites ambitious ideas, and brings together experts, creatives, and change-makers to shape regenerative solutions.
At the core of [y]our 2040 is the belief that everyone deserves and has the opportunity to create a positive future. Their vision is to instill the understanding that a better tomorrow is not only possible but within reach, and they live this commitment every day.
Chris, a geologist, engineer, and global foresight leader, has spent over 30 years bridging disciplines to design sustainable futures and inform better decision-making. Jonelle, an architect, strategist, and city planner, translates big ideas into actionable steps that balance the needs of people, places, and the planetary thrival. Together, they blend a systems-level perspective with a holistic approach.
What began as an idea has grown into a movement—a space where foresight fuels innovation and the future is not something to wait for, but something to design with intention.
